![]() ![]() When a book uses sensorial language, even in describing garbage and rotten food, that book is destined to become a favorite. ![]() ![]() We light candles (safely, of course) when we sit down to read. For fragrance lovers, like myself, simply wearing a perfume isn’t enough. Perfume ads are intentionally dreamlike, playing with the senses and emotions. Today, perfume is bought like an accessory to be changed with the weather or mood. Over time, perfume has become more than a hygiene regime. Humans, as it turns out, have always wanted to smell good. ![]() Perfumery has been in practice since at least Ancient Mesopotamia. All it takes is one whiff of that scent and suddenly you’re remembering the first time you ever read a chapter book by yourself. It’s that pencil shavings, playdough, and no-tears shampoo combo that no one has managed to bottle yet. Today, fragrance is a huge international market with hundreds of options from sprays to oils to solids. Odors take a direct route from the olfactory bulb to centers in the brain that process emotions and memories. Scent, as we now understand it, is one of the most powerful memory triggers. ![]()
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